HE’S INVENTED A WHOLE NEW WAY OF INVITING PEOPLE TO THE PARTY!
Event planners and party promoters are a dime a dozen in Houston but it’s rare when one actually sticks out and becomes a brand. Big Chad is that promoter who has actually become a name in Houston’s entertainment Industry. He is constantly reinventing the promotions game with technology others haven’t quite grasped yet. I was at home Sunday when my phone rang and it was a computerized voice inviting me to a party. It said press #1 if you accept this e-pass. I wondered what is an e-pass. So I wrote Big Chad and asked him to explain while stopping by The Insite…
QUESTIONS AND ANSWERS:
Insite: What made you come up with the idea?
Chad: One degree of separation. In nightclub promotion, you have to
constantly "recreate" your brand and image. New Concepts like e-pass
translate into building a "buzz" around you (the promoter) and your
E-Pass is my recognition that in this age of ever-changing technology,
Urbanthang (my company) has to be "ahead" of the curve. Cell phones are
Rapidly becoming "your digital assistant" literally! You can play music,
watch tv, email, IM and surf the web. I pioneered email advertising (for
nightclub promotion) as a low cost, high yield vehicle for club
promoters. Email Advertising has recently become so saturated that the
overall platform is loosing its effectiveness. Patrons tune out clutter
in their email inboxs. In addition, Spam filters also stifle the direct
ability to market to consumers. Now I have the ability to instantly "touch"
my subscribers with the latest events, news and information. Real time. Anywhere.
Insite: How does e-pass work?
Chad: Basically E-Pass is a custom IVR/VOIP (Voice over IP)
application that personally I designed and developed using XML/ASP.NET.
It has 3 main components.
1) A Electronic ticketing system - A patron can call or via web request
electronic passes/coupons (e-pass) that can be sent directly to their
cell phone. The E-Passes can be used for FREE and Discounted Admission
as well as drink coupons (for FREE GREY GOOSE). The patron simply shows
the E-Pass to the Doorman or Bartender to redeem. Their number is stored
when they register their cell phone with the service. Thus, the reach or
power grows constantly. It is a VIRAL application at heart!
2) A Voice/Wireless Broadcast Service - I can instantly distribute
messages in the form of SMS and or Voice Blast(s). Voice blast(s) are
TTS (text to speech) calls which included pre-recorded audio. This
message may be a radio ad for an upcoming event. The patron also has the
ability to request an e-pass right from the call. Finally, if the person
does not answer the phone..the service politely leaves a voicemail...
3) A Viral/Referral System - Subscribers can also send Voice Blasts to
their friends (who can also request e-passes)
Insite: Worst party promoting experience you ever had?
Chad: Finding out that my business partner had been stealing from me for over
Insite: Best and worst celebrities you've worked with?
Chad: BEST - MIKE JONES (check us out Sundays at club ice age -
http://www.urbanthang.com/blast/mike.htm )WORST - I plead the 5th. As a promoter, you can't alienate anyone...:)
Thanks for dropping by The Insite Chad...