INSITE CONSUMER ALERT: EASY-BAKE OVEN RECALL!

PARENTAL ALERT – LOOK OUT FOR THE OVEN!

New Easy-Bake Oven Recall
Following Partial Finger Amputation
Consumers Urged to Return Toy Ovens

Name of Products: Easy-Bake Oven

Units: About 1 million

Manufacturer: Easy-Bake, a division of Hasbro, Inc., of Pawtucket, R.I.

Hazard: Young children can insert their hands into the ovens front opening, and get their hands or fingers caught, posing entrapment and burn hazards.

Incidents/Injuries: Since the repair program announced in February, Easy-Bake has received 249 reports of children getting their hands or fingers caught in the ovens opening, including 77 reports of burns, 16 of which were reported as second and third-degree burns. Easy-Bake also received one report of a serious burn that required partial finger amputation to a 5-year-old girl. This recall includes all units with the repair kit. The Easy-Bake Oven is an electric toy and is not recommended for children under eight years of age. Ovens sold before May 2006 and that require a light bulb are not included in this recall.

Sold at: Toys R Us, Wal-Mart, Target, KB Toys and other retailers nationwide from May 2006 through July 2007 for about $25.

Remedy: Caregivers should immediately take the recalled Easy-Bake Oven away from children, and call Easy-Bake for instructions on how to return the toy oven for a voucher towards the purchase of another Hasbro product.

For more information, go to: www.easybake.com.