Press Release from Cadillac: As Americans celebrate the inauguration of a new president of the United States next week, another new Cadillac will grace Pennsylvania Avenue to lead the proceedings. President Barack Obama will ride in an all-new Cadillac Presidential Limousine, continuing a long tradition of Cadillac limousines that have served many U.S. presidents.
“Cadillac is honored to again provide a new Presidential Limousine,” said Mark McNabb, North America vice president, Cadillac/Premium Channel. “This is a great American tradition that we’re delighted to renew with an all-new car featuring the best of Cadillac’s dramatic design and technology.”
The image of an American president greeting crowds from a Cadillac limousine dates to President Woodrow Wilson and the early days of the automobile, and continues into a historic new era. The latest Cadillac Presidential Limousine is a completely new design, succeeding the DTS Presidential Limousine that debuted in 2004. The new car incorporates many of the dramatic design and technology features of new and highly acclaimed Cadillac vehicles in a purpose-built format tailored to specific and exacting specifications befitting presidential transport.
Cadillac has produced two presidential limousines this decade that remain in service. The first was a Deville Presidential model delivered to President George W. Bush in 2001. In 2004, President Bush debuted a new DTS Presidential model. It was the first application of a new design that launched later that year for the production DTS full-size sedan.