In an effort to adapt a 360-degree business model that connects all of their platforms, CodeBlack will begin shooting the movie adaptation of the book Let the Church Say Amen by popular fiction author ReShonda Tate Billingsley. CB Entertainment will then release a gospel soundtrack and stage play later that year in conjunction with Amen, which will be actress Regina King’s feature directorial debut.
“We’re going into the live entertainment business in much the same way that Disney does the High School Musical movies and then takes the show on the road,” Clanagan says.
“We look to find properties that already have a base and a following. It makes it much easier to market the movie, the play, and the soundtrack because people will already be familiar with her other works. If we can tap into her base it gives us a broader audience to market the properties.”