Music World Gospel entered into an exclusive recording agreement with BET Networks and its premiere brand, Sunday Best, the award-winning weekly gospel music competition program. The agreement will include the release of debut albums for the show’s third and fourth season winners and other music and entertainment product releases featuring “best of” compilations and a variety of specialty brand projects. Sunday Best season four premiered Sunday, July 10 at 8:00 p.m. ET/PT.
The first release scheduled under the new agreement is Sunday Best’s third season winner, Le’Andria Johnson. Her debut project, The Awakening of Le’Andria Johnson will be released on September 6, 2011. Le’Andria’s new single “Jesus,” produced by GRAMMY® Award winner Chuck Harmony (Rihanna, Fantasia, Chrisette Michele), will impact radio on July 25.
“Securing BET and the Sunday Best brand is an important and monumental milestone for the label,” said Mathew Knowles, founder, President and CEO of Music World Entertainment. “BET is one of the largest brands in black America. We look forward to partnering with BET and exploring the many marketing opportunities to further develop and bring greater exposure to the Sunday Best brand. Sunday Best is very important to the faith-based and African American communities. As we prepare for our first release under the new deal, the Music World team is extremely excited about Le’Andria Johnson. She is one of a few artists who come along in a lifetime who possess that special uniqueness. Beyond her vocal talent and skills, she has that raw and rare stage presence that illuminates power and grace.”
“BET Networks is thrilled to work with the Music World Gospel label in continuing to build our Sunday Best brand as the leading platform for the discovery and launch of extraordinary gospel music talent including our Sunday Best Season 3 winner, Le’Andria Johnson” said Loretha Jones, President of Original Programming, BET. “We believe the new relationship with Music World Gospel and Mathew Knowles will further the vision to share our ‘Sunday Best’ with the world.”
In June 2010, Le’Andria was crowned Sunday Best winner, with over 2 million votes from the network’s faithful viewers. Each week she wowed viewers and captured the hearts of millions, including Sunday Best’s host Kirk Franklin, judges, Mary Mary, Donnie McClurkin, and Yolanda Adams and celebrity mentor Kim Burrell. For the finale, she performed a medley of three songs, “I Love the Lord,” “He Was There,” and “In the Midst of It All.”