HOW DO YOU FEEL ABOUT THE MARY J. BLIGE BURGER KING COMMERCIAL THAT HAS BEEN PULLED?

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A Burger King commercial featuring Mary J. Blige
singing about chicken has been pulled. But the fast-food chain is blaming music licensing issues for the decision — not criticism of the ad.

The spot premiered this week. In it, Blige sings soulfully about chicken snack wraps.

But as the video went viral, some in the black community criticized the ad as stereotypical.

The black women-oriented website Madame Noire likened it to “buffoonery.”

Burger King said Tuesday the commercial was pulled because of a licensing concern.

The company said it hopes to have the Blige “ads back on the air soon,” though a spokeswoman would not comment on whether they ads would be the same.

The spokeswoman also noted that other celebrities, including Salma Hayek and Jay Leno also are advertising the snack wraps.

A rep for Blige did not immediately respond to a request for comment.

1 comment

  1. johnita April 4, 2012 12:35 pm 

    Okay maybe it was licensing issues,but whatever the case my be everybody likes chicken so some people need to get off there own “stereotypical”thinking last I checked there are no black people on the plantations picking cotton and frying chicken anymore,we do it in our own kitchens and so do alot of other ethnic groups.

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