Sugar Land, TX [population: 78,871] is one of the most affluent and fastest-growing cities in Texas, having grown more than 158% in the last decade. With a median income of $113,261 and a median home price of $369,600, the city was selected by the founders of because of its namesake, and because of it’s rising star status — CNN and Money Magazine ranked Sugar Land third on its list of the 100 Best Cities to Live in the United States.


“We are very serious about branding the city and giving birth to the first dating site-sponsored city in America,” says Steven Pasternack, CEO of “We thought it would be a great way to get the word out about our 10 year anniversary, and to be a permanent part of the Great State of Texas.” After an exhaustive search through cities ranging from Sugar City, Colorado to Sugar Creek, Missouri to Sugar City, Idaho, Sugar Land, Texas best represented the affluence and success of’s membership.

The company is offering $500k to the city to change the name to, U.S.A. Here is the offer presented to Mayor James A. Thompson:

A ten-year commitment to officially change the name of Sugar Land, Texas to, U.S.A.

— All official government correspondence and institutions must be changed to reflect the new name of, U.S.A. This includes renaming Sugar Land Memorial Park, Los Creek Park, Oyster Creek Park Trail and other recreational areas. Additional departments, including the Sugar Land Fire Department.

— The Sugar Land Regional Airport (the fourth largest airport in the greater Houston area) must change its name to SugarDaddie Regional Airport for a period of ten years.

— The CEO of must receive a key to the city in a formal ceremony presented by Mayor James A. Thompson (open to the media and the public).

— Rename Constellation Field to Field for a period of 5 years.

— Sugar Land Fire Department to be renamed SugarDaddie Fire Department.

— SugarDaddie City Hall will be the new official name for 10 years.

— All city marketing resources must be made to reflect the city’s official new name and must be fully implemented within 6 months.

The CEO of will not be deterred by rejection: “If we can’t get a favorable outcome with the folks in Sugar Land, Texas, we’re looking into other cities like Sugar City, Colorado, Sugar Creek, Missouri and others. We are hell bent on creating the first dating site-sponsored city in America.”


Launched in 2002, is the original online meeting place for sugar daddies and sugar babies. has been featured by numerous media outlets including ABC Nightline, The Dr. Phil Show, The Huffington Post, and The New York Times.


1 comment

  1. Lucas Jackson February 13, 2013 4:47 pm 

    This was all a pathetic attempt to get free advertising and apparently it worked. A non story if there ever was one.

Comments are closed.