Press Release: adidas America, Inc. and Footaction, Inc. today announced the opening of adidas Originals Collective by Footaction in Houston, TX, a new first-of-its-kind adidas Originals retail experience.

”adidas Originals Collective is a new retail experience that will live within Footaction doors, a unique concept for both brands,” said Simon Atkins, Head of Sport Style Division at adidas Region North America. “adidas Originals Collective will give us a place to test new products and concepts that will come to life in the best possible way.”

At adidas Originals Collective, customers will be able to get their hands on exclusive adidas Originals products, customize their socks, shoe laces and even shoe jewelry.  Customers will have the opportunity to find the perfect look in the interactive digital look book, check the artwork from local artists in the art space and experience live music from local musicians and DJ’s.

The Houston location is the first of up to 5 adidas Originals Collective by Footaction store-within-a-store adidas and Footaction expect to open in the United States before the end of 2013. In addition to Houston, adidas Originals Collective are expected to open in Baltimore and Atlanta among other cities. The store-within-a-store will live in existing Footaction locations.

Infused with music and musical cues, this ground-breaking collision of style from adidas and Footaction will create an NYC luxury inspired design to the world of retail with mood lighting, high-end woods, metals and leathers along with rhythms, patterns and urban influenced details. Custom city colors, street culture inspired art, typography, interactive digital features and occasional live in-store performances from feature artists will attract, connect and inspire like no other.

The first adidas Originals Collective by Footaction will launch during the NBA All-Star weekend with a grand opening event Thursday February 14th in the Willowbrook mall, Houston, TX.