The battle in Houston is underway as a new piece of transportation technology attempts to move in.
Uber is a company that developed an app to hail taxi and limos with the press of a button on your smartphone.
The service is currently operating in several US cities including Chicago and Dallas
The company is hoping to move into Houston but is receiving some push back from the well established taxi and limo industry in the city.
Limousine and taxi drivers say Uber will force down prices and shortchange the drivers.
Meanwhile, as Uber pushes its app Yellow Cab is now sending out fliers reminding Houstonians they’ve long since had their own app that will also call you a ride.
The latest ad for Yellow Cab is appearing on Houston Style Magazine’s website as well as eblasts from the society website.
Uber officials have said Houston’s transportation industry is just affraid of the unknown with the technology they hope to bring to the market!