RACIST OR JUST POOR PROMOTION?

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New York Daily News: Looks like this feud was more than skin deep.Dunkin’ Donuts – who came under fire for a “bizarre and racist” ad featured in Thailand – has issued an apology for the campaign for their new charcoal donut line.

In a statement to the Daily News, Karen Raskopf, the chief communications officer for Dunkin’ Brands, said the campaign for the dark chocolate donuts was “insensitive.””On behalf of our Thailand franchise and our company, we apologize for any offense it caused,” the statement continued.

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“We are working with our franchaisee (sic) to immediately pull the television spot and to change the campaign.”The campaign, featuring a stylized Thai woman with a complicated plait of black hair and blackface makeup, shows her holding a black donut with a bite out of it.

1 comment

  1. Sandra September 1, 2013 3:39 pm 

    Definitely racist and in poor taste. I never go to Dunkin anyway now I never will.

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